About US
Since our establishment in 1981, Lee’s Discount Liquor has proudly served the Vegas Valley and beyond, steadily expanding our family-owned brand across Nevada to locations in Mesquite, Reno, West Wendover, and more to come.
Our founder, Hae Un Lee, emigrated from South Korea in 1980, driven by the ambition to realize his “American Dream.” Through hard work, determination, and family collaboration, Mr. Lee laid the foundation for what would become Nevada’s premier destination for beer, wine, and spirits. After his passing in 2021, we remain deeply committed to honoring his legacy.
At Lee’s Discount Liquor, we take pride in offering our communities an unparalleled selection of adult beverages at unbeatable prices. As Nevada’s favorite “One-Stop-Shop,” our family-owned-and-operated stores continue to embody Mr. Lee’s vision of excellence, value, and community. Visit us today and experience the Lee’s Difference!
Our Legacy
Lee’s Discount Liquor began humbly in 1981 when founder Hae Un Lee, driven by his determination to fulfill the American Dream, opened his first modest 2,500-square-foot liquor store in Las Vegas. Despite arriving from Korea with no knowledge of English, Mr. Lee’s unwavering work ethic, perseverance, and visionary spirit quickly transformed a small storefront into a beloved local institution. Through playful billboards, humorous commercials, and unmatched customer service, Lee rapidly became a recognizable figure, embedding the brand into Nevada’s cultural fabric.
Today, Lee’s Discount Liquor proudly carries forward the legacy of both Hae Un Lee and his son, Kenny Lee, preserving their commitment to exceptional service, community engagement, and family values. Under the continued guidance of the Lee family, the business has grown beyond their dreams while remaining faithful to the principles that guided its founders—dedication, authenticity, and a genuine connection with the community. Their enduring legacy continues to thrive, keeping the spirit and vision of Hae Un Lee and Kenny Lee alive in every interaction.
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Founder /Former Ceo
Hae Un Lee
Our founder, Hae Un Lee, came to America in 1980 with no English, driven by the hope of building a better future for his family. A true visionary, he opened his first liquor store in 1981 and set out to build an empire—one that would eventually grow into a multi-million-dollar business with 23 locations.
Known for his billboard fame and catchy commercials, Mr. Lee earned his success through grit, hard work, and unwavering dedication. He also gave back, founding Lee’s Helping Hand to support local charities and actively participating in community events.
Mr. Lee passed in 2021, but his legacy lives on through his family and the Nevada community he helped shape. He was more than an entrepreneur—he was a beloved father, a generous leader, and an inspiration to many.
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Former Ceo
Kenny Lee
Not only was Kenny the son of Mr. Lee, but he was a loving husband and father to Nami and their three beautiful children, and a dear friend to many others. From wheeling around beer coolers at age 14 and watching his father grow a business from nothing as a Korean immigrant, Kenny was always by his father’s side every step of the way.
Before his father’s passing in 2021, Kenny always doubted that he wouldn’t be able to fulfill his father’s footsteps in the same ways he did and would joke about putting a ‘For Sale’ sign up once the time came that his father was no longer around. However, the time did indeed come, and Kenny’s mindset soon shifted. Kenny realized what this family business truly meant to him and his family. He recognized the extraordinary bond that him and his father had established from fulfilling the American Dream. Kenny quickly made the decision to carry on his father’s legacy and step in as the next CEO of Lee’s Discount Liquor.
Just a few months later after Mr. Lee’s passing, Kenny’s life was unfortunately cut short in a fatal car accident. Kenny will always be remembered for his kind heart, charismatic personality, infectious energy, avid golf game, and spunky humor. “No greater human being is ever going to walk the Earth again,” stated Ron Principio, VP of Operations for the Lee’s chain.
His loving family and team will continue to find purpose in carrying on the Lee legacy in memory of their beloved Lee’s for years to come.
Meet
Our Leadership
Our forward-thinking Executive Team comprises dedicated and experienced professionals who share a genuine passion for the artisanal side of the beverage industry.
Each day, we proudly continue Mr. Lee’s inspiring legacy. We warmly invite you to meet our team!
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Ceo
Nami Lee
Since her marriage to Kenny Lee in 1994, Nami Lee has been actively involved in the administrative operations of the Lee’s chain, prior to her assumption of the role of CEO and the continuation of the family legacy. In the past decade, Nami served as the Senior Vice President and Chief Operating Officer of the Lee’s chain, which enabled the company to expand. Nami, who had been acquainted with Kenny since her junior year of high school and married the son of Mr. Lee, took delight in her ability to assist her newfound family in realizing their aspirations and contribute to the expansion of the business.
Nami, who has been involved in the family business for nearly three decades, has witnessed the dedication, hard work, and sorrow that her father-in-law, Mr. Lee, and her husband, Kenny Lee, have committed to the establishment of a renowned empire throughout Nevada. In 2021, Nami was inspired to rise to the occasion and pledge to continue the Lee legacy as the company’s next CEO, following the tragic deaths of both Mr. Lee and Kenny Lee, who passed away just months apart.
In honor of Mr. Lee and Kenny, Nami derives fortitude from her three children, Nathan, Morgan, and Adelynn, on a daily basis. Nami remains resolute in her pursuit of expanding from 23 to 30 stores in the near future, a goal that Mr. Lee had always aspired to reach.
Nami derives fulfillment from her endeavors to fulfill Mr. Lee and Kenny’s aspirations one day at a time and perpetuate the Lee family legacy with the assistance of her team, who have always been an extension of the Lee family.
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Senior Director of Procurement and Marketing
Nathan Lee
Nathan Lee, the eldest child of Nami and the late Kenny Lee, has embraced his family’s legacy with both pride and purpose. A graduate of the United States Air Force Academy, Nathan commissioned as an officer in the U.S. Air Force and served with distinction for five years on active duty. His military experience instilled in him a strong foundation of leadership, discipline, and service—values that continue to guide his professional journey today.
Following the heartbreaking loss of both his father, Kenny Lee, and grandfather, Mr. Lee, Nathan transitioned to the Air Force Reserves and relocated to Las Vegas to join the family business. Stepping into a new chapter, Nathan assumed the role of Senior Director of Procurement and Marketing, where he now plays a pivotal role in both the strategic growth and operational excellence of the company.
Working alongside his mother, CEO Nami Lee, Nathan has dedicated himself to honoring and advancing the vision laid down by his father and grandfather. Their passion, entrepreneurial spirit, and tireless commitment to the Nevada community continue to serve as a compass for Nathan’s aspirations within the business. His dual background in military service and business leadership enables him to approach challenges with a mission-driven mindset and a forward-looking perspective.
As he continues to learn from his family’s legacy while bringing in fresh ideas of his own, Nathan finds daily motivation in the example set by his father and grandfather. He remains steadfast in his goal of ensuring that the Lee name continues to represent excellence, service, and community for generations to come.
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Vice President/cfo
Stephanie
Sivertson
Our Vice President and Chief Financial Officer, Stephanie Sivertson, has been with Lee’s stores for over 10 years now. Stephanie brings over 30 years of Accounting and Financial experience, with 25 of those years working directly in the industry. She has spent much of her life residing in Las Vegas, including her collegiate studies at UNLV followed by her MBA from the University of Phoenix. Her extensive and well-versed background quickly became a needed asset for the rapidly growing Lee’s stores.
Upon starting with the company in 2015, Stephanie’s knowledge on the distribution side of the industry brought the company new insights to expand on the retail side. What Stephanie appreciates most about the renowned Lee’s chain, is that she feels apart of the family business. She appreciates how it feels intimate even though after so much company growth over the years.
Stephanie feels honored to have worked alongside Mr. Lee and witness a lot of what he had accomplished professionally and for the surrounding community. What Stephanie looks forward to most is helping Lee’s Discount Liquor stores expand across Nevada in coming years and continuing to leave an impact on their community in memory of the Lee’s.
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v.p. of procurement wine & spirits
Jesse Curran
Our Vice President of Procurement Wine & Spirits, Jesse Curran, happened to spend the first seven years of his career in the alcohol industry at Lee’s Discount Liquor representing Breakthru Beverage Group. As he was ascending the ranks across Nevada, he was selected to manage National Chain Accounts in the Pacific Northwest region for Young’s Market.
After six years away, Jesse realized Nevada was his home- where he had first interacted with Lee’s Discount Liquor. Soon after he moved back, he was able to work with Lee’s Discount Liquor once again as the Key Account Manager with Breakthru Beverage Group in 2016. Eventually, Jesse became part of the Lee’s team, accepting a position as the Vice President of Procurement Wine & Spirits in January 2022.
With the ultimate goal of growing the Lee family legacy in honor of Kenny and Mr. Lee, whom both acted as his mentors personally and professionally, Jesse looks forward to growing their legacy one day at a time.
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V.P. of procurement beer & non alcoholic
SCOTT HANNING
Scott Hanning first joined the Lee family in early 1999 and has worn many hats since- including Store Manager, General Manager, and currently the Vice President of procurement beer & non alcoholic. Scott’s retail background began in the early 1980’s, with an emphasis on adult-beverages since the early 1990’s. He arrived in Las Vegas following a ten-year stint managing retail operations at various U.S. Government instillations throughout Europe.
Shortly after moving to Las Vegas, Scott established a remarkable relationship with Mr. Lee. With the trust and respect from the Lee family, Scott was able play a huge hand in growing the business from the 6 locations it was in 1999 to the 23 locations that currently exist today.
Scott regularly says that “it has been the honor of a lifetime,” to work for the Lee’s. Every day he strives to expand the business and fulfill the Lee family vision as the premier Wine, Spirit & Beer retailer in Nevada.
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Director Of Operations
Daniel Woodworth
Daniel Woodworth brings over 20 years of sales and service expertise to his role as Director of Operations at Lee’s Discount Liquor. With a proven record in leadership, operational excellence, and customer service, Daniel oversees operations at all 23 Lee’s locations in Nevada.
Before joining Lee’s, Daniel spent over 13 years at Breakthru Beverage, a leading national beverage distributor. Starting as a merchandiser, he advanced to Key Account Manager overseeing the Lee’s portfolio, gaining deep insights into the company’s culture and high standards. This experience cultivated his strong respect for the Lee family’s commitment to quality and consistency.
In 2024, Daniel joined Lee’s, aligning his extensive experience with a company whose values he admires. His background enables him to effectively drive employee growth, operational consistency, and exceptional customer experiences.
For Daniel, Lee’s Discount Liquor is more than a retail brand—it’s a family-driven business committed to positively impacting the Nevada community through initiatives like Lee’s Helping Hand. He takes great pride in contributing to this meaningful legacy.